Industry monitoring
In this section you will learn how to create a topic and analyze the data in order to get an overview on what is said about your industry and your competitors.
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In this section you will learn how to create a topic and analyze the data in order to get an overview on what is said about your industry and your competitors.
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In order to monitor a whole industry, we suggest you to focus ont two main points.
You can start with making a list of all related keywords and adding them to the Rules (for more information see page ). If you monitor in different languages make sure you've included all the spelling and linguistics variants.
In order to get the most qualified data, Visibrain suggests you to monitor people having a significant impact on your industry (competitors, CEO, journalists, bloggers...).
To do so, you shall use both operators from: and retweets_of: for a X (formerly Twitter) watch, and the section called "pages" for other social media. You can either listen everything they say, either focus on a specific subject adding keywords.
a. Trends analysis
Here you will find hashtag, word and emoji clouds representing the most discussed subjects.
You can customize the clouds (changing items' color and size), see occurences of each item in a table or click on it to get more information.
For a Facebook watch, you have access to a pie chart of reactions. It helps you to evaluate the ton of your subject.
Here you will find all posts and articles related to your industry posted within your period of analysis. You can sort them by different indicators (date, likes, interactions...). You can add filter to focus on a specific event.
You can detect the most relevant influencers by adding filters based on their number of followers, details of their biography description, language, etc. This feature is available on all the units except on Facebook.
🔔 An Abnormal Activity alert, to keep an eye on important news
📰 An automatic Report with key influencers' activity
📰 An automatic Report on posts and articles getting the most impact
To create this Topic, you have to copy paste the account's name from X (formerly Twitter), For more information, .
To create this Topic, you have to copy paste the account's name from the social media you want, For more information, .
To create this topic, you have to copy and paste the user's or companie's name specifically as it is written on the monitored social network. For more information, you can check
You can set up different kinf of :
allow you to have a view on all social media at the same time.
