👯Competitors monitoring

Competitors monitoring allows you to follow the news of other market players and to observe their communication strategies.

🔡 Topic creation

The first thing to do is to identify your competitors accounts on social media and then, to configure your monitoring.

➡️ To integrate your competitors in your monitoring settings :

Twitter

In order to monitor one or many Twitter accounts, you must go to Twitter and copy the name of the account that is written after the @ before you associate it with different operators ⬇️

Operators	Use
from:	To catch all the posts that have been published by a specific account.
retweets_of:	To catch all the retweets that are related to an account's posts. Without this operators, the retweets won't be classified by the number of retweets that have been generated.

Example of a panel of competitors from the banking sector :

Facebook

In order to monotor one or many Facebook pages, you need to go on Facebook and copy the page name that is written after the @ in the Pages unit of Visibrain.

If you want to add more pages, you need to return to line for every new page you add.

Instagram

In order to monitor one or many Instagram accounts, you need to go on Instagram and copy the username in the Users unit of Visibrain.

If you want to add more users, you need to return line for every username you want to add.

YouTube

In order to monitor one or many YouTube channels, you need to go on YouTube and research for the channel you want to monitor, in the search bar.

When you're on the "HOME" section of the wanted channel, you can right-click with your mouse and click on "Display the source code of the page" or press Ctrl+U on your keyboard.

A page as the one below will then display :

You can press Ctrl+F on your keyboard to open the search field and type the key-word externalid, as below. You will then see the channel ID that you want to monitor. It will be displayed as a series of numbers and letters, in quote marks. You can then copy this ID (without the quote marks) and mention it in Visibrain in the Channels field.

If you want to add more channels, you need to return line for every new channel you want to add.

TikTok

In order to monitor one or many TikTok accounts, you need to go on TikTok and copy the username (the one in the space) in the Users unit of Visibrain ⬇️

If you want to add more users, you need to return line for every username you're adding.

🔎 Data analyze

a. Compare the activity of your competitors

In the Volume section, you can compare multiple subtopics, which can allow you to isolate a competitor and measure its share of voice across all competitors in the market.

b. Rank your competitors according to different indicators

In the Users/Pages/Channel section, you can classify your competitors according to their audience (number of followers), their activity (number of publications they posted) or their influence (engagement generated).

Four competitors sorted by retweets they have generated

c. See which of your competitors' communication topics work the best

In the Analytics section, you can access to the expressions and hashtags used by your competitors. The bigger the words are, the more engagement they have generated.

You also have the quantified details of each expression and hashtag.

d. See your competitors' publications and the articles they pass on

You can access to all their posts, to stay informed of any news. You can choose a global view or a view by competitor by adding filters.

e. See your competitors' communities

You can access to all the accounts that relay your competitors' publications. You can choose a global view or a view by competitor if you're adding filters.

💌 Information sharing

a. By mail, Slack or Telegram

You can set up different types of alerts :

🔔 A real time alert as soon as a competitor speaks up

🔔 A real time alert as soon as a competitor makes the buzz on social media

📰 A regular report of your competitors' speeches

b. In a smartboard

Smartboards allow you to easily track your competitors monitoring with data that updates in real time.

🚀 To go further

To monitor your competitors, you can also watch what the other users are saying about them on social media. If you want to do this, you can go to the section brand monitoring.