👯Competitors monitoring
Competitors monitoring allows you to follow the news of other market players and to observe their communication strategies.
Last updated
Competitors monitoring allows you to follow the news of other market players and to observe their communication strategies.
Last updated
The first thing to do is to identify your competitors accounts on social media and then, to configure your monitoring.
In order to monitor one or many Twitter accounts, you must go to Twitter and copy the name of the account that is written after the @ before you associate it with different operators ⬇️
from:
To catch all the posts that have been published by a specific account.
retweets_of:
To catch all the retweets that are related to an account's posts. Without this operators, the retweets won't be classified by the number of retweets that have been generated.
Example of a panel of competitors from the banking sector :
In the Volume section, you can compare multiple subtopics, which can allow you to isolate a competitor and measure its share of voice across all competitors in the market.
In the Users/Pages/Channel section, you can classify your competitors according to their audience (number of followers), their activity (number of publications they posted) or their influence (engagement generated).
In the Analytics section, you can access to the expressions and hashtags used by your competitors. The bigger the words are, the more engagement they have generated.
You also have the quantified details of each expression and hashtag.
You can access to all their posts, to stay informed of any news. You can choose a global view or a view by competitor by adding filters.
You can access to all the accounts that relay your competitors' publications. You can choose a global view or a view by competitor if you're adding filters.
You can set up different types of alerts :
🔔 A real time alert as soon as a competitor speaks up
🔔 A real time alert as soon as a competitor makes the buzz on social media
📰 A regular report of your competitors' speeches
Smartboards allow you to easily track your competitors monitoring with data that updates in real time.
To monitor your competitors, you can also watch what the other users are saying about them on social media. If you want to do this, you can go to the section brand monitoring.