Analytics

This tab allows you to quickly understand what is discussed within your Topic.

Overview

In this section, Visibrain is giving you languages, hashtags, expressions, and emojis the most used within you Topic and over the period of analysis you chose.

Get more information

Click on an item to apply an automatic Filter and see all related posts and KPIs.

Customize what you see

Click on the action button (three vertically aligned dots) to customize an item.

Export what you see

Click on the action button (three vertically aligned dots) of a section to export it (CSV, GEXF and PNG are available) or to add it to a Smartboard.

Languages

All languages represented in your Topic's posts are presented here in order of occurence. You can click on one of them to apply an automatic Filter and see all related publications and KPIs. The percentage represents the number of publications in that language out of the total number of publications.

In this exemple, 23 200 messages have been posted in english during our period of analysis, and it represents 57,6 % of the total of posts.

In this part, Twitter includes cases of non-detection of languages, which give you additional indications:

- Mentions only - Cashtags only - Hashtags only - Medias links only - Short text - Twitter card only - Emojis only

These elements indicate that it is not possible to determine the language of the tweet, but you can use them to isolate relevant tweets, or choose to remove them.

Hashtags

All Hashtags included in your Topic's posts are presented here in order of occurrence. You can click on one of them to apply an automatic Filter and see all related publications and KPIs. The percentage represents the number of publications with this hashtag out of the total number of publications.

In this exemple, the hashtag #sanofi has been used 2 066 times during our period of analysis, and it represents 14,6% of the total of posts.

Expressions

All Expressions included in your Topic's posts are presented here in order of occurrence. You can click on one of them to apply an automatic Filter and see all related publications and KPIs. The percentage represents the number of publications with this expression out of the total number of publications.

In this exemple, the expression prices has been used 3 832 times during our period of analysis, and it represents 20,8% of the total of posts.

Mentions

[On Twitter, Instagram and TikTok] All Mentions included in your Topic's posts are presented here in order of occurrence. You can click on one of them to apply an automatic Filter and see all related publications and KPIs. The percentage represents the number of publications with this Mention out of the total number of publications.

In this exemple, Sanofi's account has been mentionned 1 467 times during our period of analysis, and it represents 9,5% of the total of posts.

Please note that on Twitter, mentions also includes retweets.

Countries

[On Facebook and Youtube only. On Twitter, countries are available on the Demographics tab.] All Countries specified on the Facebook pages and YouTube channels related to your Topic are presented here in order of occurrence. You can click on one of them to apply an automatic Filter and see all related publications, pages/channel and KPIs. The percentage represents the number of publications from this Country out of the total number of publications.

In this exemple, 196 messages have been posted from an Indian page/channel during our period of analysis, and it represents 14,1 % of the total of posts.

Emojis

All Emojis included in your Topic's posts are presented here in order of occurrence. You can click on one of them to apply an automatic Filter and see all related publications and KPIs. The percentage represents the number of publications with this Emoji out of the total number of publications.

In this exemple, the Emoji ๐Ÿ’‰ has been used 660 times during our period of analysis, and it represents 2 % of the total of posts.

Websites

All Websites shared in your Topic's posts are presented here in order of occurrence. You can click on one of them to apply an automatic Filter and see all related publications and KPIs. The percentage represents the number of publications sharing this website out of the total number of publications.

In this exemple, the Website NBCNews has been shared 4 441 times during our period of analysis, and it represents 19,1% of the total of posts.

Post and Content types

[On Facebook and Instagram only] This section allows you to identify and analyse the most used type of post and content.

On Facebook, you have 6 different kind of post :

  • Link

  • Photo

  • Video

  • Album

  • Text

  • Music

On Instagram you have 2 different kind of contents and 3 different kind of posts :

Content :

  • Photo

  • Video

Posts :

  • Feed

  • Reels

  • IGTV

All Post Type and Content Type represented in your Topic's posts are presented here in order of occurrence. You can click on one of them to apply an automatic Filter and see all related publications and KPIs. The percentage represents the number of publications of this kind out of the total number of publications.

In this exemple, 44 344 links have been sharedduring our period of analysis, and it represents 87% of the total of posts.

Sentiment

The pie chart shows the dominant sentiment within your Topic.

Sentiments represented in your Topic's posts are presented here in order of importance.

The percentage represents the number of positive, neutral or negative posts out of the total number of posts.

In this exemple, 263 messages considered as positives have been posted during our period of analysis, and it represents 18,9 % of the total of posts.

Export data

You can export each Analytics tabs clicking on the action button (three vertically aligned dots).

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