Demographics

The Demographics tab enables you to access detailed analytics linked to the X (formely Twitter) accounts that have participated in the conversation you're monitoring on the defined period of time. You will find information on the job, gender, interests and localisation declared by the monitored X (formely Twitter) accounts.

OVERVIEW

This first page gives you access to a full overview of the demographic analysis. You will find: - Gender distribution - Verified accounts - Job description word clouds - Interests word clouds - Map of localisation most declared by the X (formely Twitter) accounts

You can click on any element of the page to apply a temporary filter on the data you are analysing. For example : Focus on verified accounts by clicking on that tab.

The menu on the left enables to access a detailed view of each KPI.

LOCATION

The Location tab enables you to access the list of countries / regions / cities declared by the X (formely Twitter) Accounts as a location from which they would be tweeting. Each list will be ranked by the number of posts registered as been posted from there. By clicking on any element (country, region or city) you can apply a temporary filter on your data.

We take into account the originally declared localisation on the X (formely Twitter) biography and or the GPS localisation, when it has been accepted by the X (formely Twitter) Account. The location is inferred : If an account is registered as tweeting from London, it will be registered as tweeting from the UK.

INTERESTS

The Interests tab enables you to access the list of interest declared by the X (formely Twitter) accounts that have participated in the monitored conversation on the defined period. These interests are taken from the biographies of the monitored X (formely Twitter) accounts and are ranked by number of posts.

You can click on any element of the list to apply a temporary filter to your monitored data. For example focusing on all the X (formely Twitter) accounts that are interested in art and that have been active on your subject.

OCCUPATIONS

The Occupations tab enable to access the list of job description declared by the X (formely Twitter) accounts that have participated in the monitored conversation on the defined period. These job descriptions are taken from the biographies of the monitored X (formely Twitter) accounts and are ranked by number of posts.

You can click on any element of the list to apply a temporary filter to your monitored data. For example focusing on all the X (formely Twitter) accounts that have declared reporter as job description and that have been active on your subject.

GENDER

The Gender tab enables you to access the gender distribution for the X (formely Twitter) accounts that have participated in the monitored conversation on the defined period.

This type of analysis can help you dive deeper into the data and give context to your findings :

For example, "there are 57% of women who are tweeting about XXX"

You can also access a view differentiating "Human" and "Others", the Others classification will often be linked to companies, media, bots ....

EXPORTS

Each view / list / analysis can be exported to CSV format or PNG format. By clicking on the "Action" option of each view.

You will also have the possibility to add directly the view / list / analysis to a Smartboard.