# Influencer detection

There are different ways to detect influencers on Visibrain: \
\- By looking at the **accounts that have been active on a subject**, you can try and identify experts on a subject or just very passionate and influential accounts. Rank users by number of followers, generated engagement, number of posts, identify verified accounts of filter users by their bios. \
\- Follow an **influencer panel** by using their bios as a filter (only on X (formerly Twitter) for now).\
\- By analysing an influencer mapping based on their interactions ([Influencer Mapping](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/use-cases/broken-reference)).\
\- By analysing an influencer mapping based on their followers.

### <mark style="background-color:green;">Define influence</mark>

Before starting your research, you will need to define what type of influencer you're looking for, and what type of influence metric you want to concentrate on:\
\- Number of followers, fans, subscribers of an account, page, channel ... \
\- Verified accounts, pages, channels \
\- Generated engagement (retweets, replies, quotes, reactions, likes, views...) \
\- Number of published posts&#x20;

With Visibrain, you can choose or combine any of these metrics to define the type of influence you're looking for.&#x20;

## <mark style="background-color:green;">Data analysis</mark>&#x20;

Detect influencers with the *Users/Demographics* features of Visibrain.

Go to the *Users / Pages / Channels* tabs in your monitoring *Topics,* here you will access the lists of accounts, pages or channels that have taken part in your conversation. \
You can rank followers by different metrics:&#x20;

Audience (number of followers / fans / subscribers):&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FipkZzHwjRGZ7gRN35GeV%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2010.45.42.png?alt=media&#x26;token=e2970c78-1637-4231-b796-5ba34e23ee78" alt=""><figcaption></figcaption></figure>

Generated engagement (retweets, likes, reactions ...):&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FHpcOSYSM9grtSZmvRoke%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2010.54.35.png?alt=media&#x26;token=d15420cd-cc9f-4737-be57-f768c094fe8d" alt=""><figcaption></figcaption></figure>

Number of published posts on the subject on the analysed period:&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FdQplJSl8Srt93lDVy7lI%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2010.56.21.png?alt=media&#x26;token=7684479d-1dbd-4e79-be76-415dcce9906b" alt=""><figcaption></figcaption></figure>

By combining these different ranking options with the [*Filters*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/useful-documents/list-of-operators-to-add-filters) you can identify and focus on specific communities, or type of accounts you want to follow. These communities can be defined by data listed in the bios (verified accounts, jobs, interests, companies, localisation, number of followers ...):&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2F7mKUfvgF43OfYDHBaHl6%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2010.58.36.png?alt=media&#x26;token=c4535379-c809-4abe-b496-d5f2a624adae" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FIbq0vjewM3XLVJzRsDdj%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2010.56.55.png?alt=media&#x26;token=19e5e32b-1751-41d4-88f2-12db99dfdce1" alt=""><figcaption></figcaption></figure>

## <mark style="background-color:green;">Topic creation</mark>&#x20;

You can choose to create a new monitoring *Topic* to detect influencers: \
\- [Sectorial](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/use-cases/industry-monitoring)[ monitoring](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/use-cases/industry-monitoring), if you want to detect influencers on any given sectorial analysis, for example: Detect influencer in the housing sector \
\- [Event monitoring](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/use-cases/event-monitoring) if you want to identify influent accounts on an event, example: Detect top influencers on an event to re-invite them to another&#x20;

You can also choose to identify a specific community, list of accounts (only on X (formerly Twitter) for now). \
By using specific [*Topic Operators*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/useful-documents/list-of-operators-to-create-a-topic), you can create complex queries to identify precise communities or type of influencers. \
The "*bio:"* operator will enable you to research influencers by tapping into their X (formerly Twitter) bios as a base of your query.

For example: Identify top journalists

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FiX7sDPMbqHobQX9eJi9O%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2011.31.20.png?alt=media&#x26;token=3055a02f-46c4-4329-91af-55142636e86e" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Some of these *Topic Operators* cannot search historical data, you will only be able to monitor in real time.&#x20;
{% endhint %}

You will even be able to combine multiple research queries:&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FA2IOm6XIISWziHjYoUUb%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2011.36.58.png?alt=media&#x26;token=c63487f3-f56c-40e3-9a9e-7fb003819958" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2F7rbNxYf5QVOvfeg410mb%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2011.39.19.png?alt=media&#x26;token=3b20ce53-e85c-429f-ae69-db4be12b9b59" alt=""><figcaption></figcaption></figure>

All of these different influencer detection methods will enable to you to analyse different subjects / type of influencers / content creation and so on. You can also choose to go further and analyse interactions between influencers by creating a infuencer mapping. Get in touch with you account manager or go check out our guide on [influencer mapping](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/use-cases/broken-reference).&#x20;

## <mark style="background-color:green;">Information sharing</mark>

### a. By mail, Slack or Telegram

You can set up different types of [alerts](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/alerts) :&#x20;

🔔 A real time alert as soon as a competitor speaks up

🔔 A real time alert as soon as a competitor makes the buzz on social media

📰 A regular report of your competitors' speeches

### b. In a smartboard

[*Smartboards*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/smartboards) enable you to easily build and share top analysis on your list of influencers.&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2Fzh1CBmWIuxKPNWIUP0Zh%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2011.50.54.png?alt=media&#x26;token=bd353109-1e4d-4e98-860e-52b4088bba5c" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FXL5B9dw5rbnCzTO2lTFF%2FCapture%20d%E2%80%99e%CC%81cran%202023-04-19%20a%CC%80%2011.51.11.png?alt=media&#x26;token=b6e85b34-1f03-4314-851a-1abc9c96e324" alt=""><figcaption></figcaption></figure>