# Competitors monitoring

### 🔡  Topic creation

The first thing to do is to identify your competitors accounts on social media and then, to configure your monitoring. 

#### ➡️ To integrate your competitors in your monitoring settings : 

{% tabs %}
{% tab title="X (formerly Twitter)" %}

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FqPYLwApv0SOUf1bPiV9v%2FCapture%20d%E2%80%99e%CC%81cran%202023-05-23%20a%CC%80%2014.27.49.png?alt=media&#x26;token=0996275e-84b7-493b-a1b8-b9503fde406a" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Twitter accounts, you must go to Twitter and copy the name of the account that is written after the @ before you associate it with different operators ⬇️

<table><thead><tr><th>Operators</th><th>Use</th><th data-hidden></th></tr></thead><tbody><tr><td><strong>from:</strong> </td><td>To catch all the posts that have been published by a specific account. </td><td></td></tr><tr><td><strong>retweets_of:</strong></td><td>To catch all the retweets that are related to an account's posts. Without this operators, the retweets won't be classified by the number of retweets that have been generated. </td><td></td></tr></tbody></table>

Example of a panel of competitors from the banking sector :&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FYurhD0yQmqwImuATZAHD%2FCapture%20d%E2%80%99e%CC%81cran%202023-05-23%20a%CC%80%2014.34.35.png?alt=media&#x26;token=d60ac532-c0f8-408c-bc3f-95f16b1ef2ab" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Facebook" %}

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FPalPH6Hp5xZDoU7ktR7G%2FCapture%20d%E2%80%99e%CC%81cran%202023-05-23%20a%CC%80%2014.29.06.png?alt=media&#x26;token=436aa99d-edf8-4e2b-9c56-f43164018279" alt=""><figcaption></figcaption></figure>

In order to monotor one or many Facebook pages, you need to go on Facebook and copy the page name that is written after the @ in the ***Pages*** unit of Visibrain.

If you want to add more pages, you need to return to line for every new page you add.&#x20;

&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FFMLWxunfafRsSAIwI49K%2FCapture%20d%E2%80%99e%CC%81cran%202023-05-23%20a%CC%80%2014.37.18.png?alt=media&#x26;token=63f0b923-32ee-478a-9a2c-b18c1ae2640a" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Instagram" %}

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FrBQzjM2AiE5r8SZfht8F%2FCapture%20d%E2%80%99e%CC%81cran%202023-05-23%20a%CC%80%2014.30.38.png?alt=media&#x26;token=e70f51d7-71a3-4a73-8840-d8be3bf8491f" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Instagram accounts, you need to go on Instagram and copy the username in the ***Users*** unit of Visibrain.

If you want to add more users, you need to return line for every username you want to add.&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FBFtPQi2vZnJDqMe3UnFy%2FCapture%20d%E2%80%99e%CC%81cran%202023-05-23%20a%CC%80%2014.38.45.png?alt=media&#x26;token=2e4d448a-e02c-4d78-83c3-77dbfaf0e2e4" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="YouTube" %}
In order to monitor one or many YouTube channels, you need to go on YouTube and research for the channel you want to monitor, in the search bar.&#x20;

When you're on the "HOME" section of the wanted channel, you can right-click with your mouse and click on "Display the source code of the page" or press **Ctrl+U** on your keyboard.&#x20;

A page as the one below will then display :&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FYz5raMOM87NBKEFKmpi4%2Fimage%20(1).png?alt=media&#x26;token=56931150-7426-487b-87d5-595d769231d9" alt=""><figcaption></figcaption></figure>

You can press **Ctrl+F** on your keyboard to open the search field and type the key-word **externalid**, as below. You will then see the channel ID that you want to monitor. It will be displayed as a series of numbers and letters, in quote marks. \
You can then copy this ID (without the quote marks) and mention it in Visibrain in the ***Channels*** field.

If you want to add more channels, you need to return line for every new channel you want to add.&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FhXgWREcotpyjLj7Xqu05%2Fimage%20(2).png?alt=media&#x26;token=fa1677ab-3915-433c-a7f4-00e9bd50713e" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="TikTok" %}
In order to monitor one or many TikTok accounts, you need to go on TikTok and copy the username (the one in the space) in the ***Users*** unit of Visibrain ⬇️

If you want to add more users, you need to return line for every username you're adding.&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FdiHqSfy6Vnl70lo56XVH%2Fimage%20(3).png?alt=media&#x26;token=52c6262c-24f1-411c-b17e-745e42e496ab" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Threads" %}

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FHf7WMGLHOIf3tfqxyHVb%2FCapture%20d%E2%80%99e%CC%81cran%202024-08-09%20a%CC%80%2016.06.36.png?alt=media&#x26;token=8cedccf8-214d-4b62-a0b6-7a2d827802df" alt=""><figcaption><p><br></p></figcaption></figure>

In order to monitor one or many Threads accounts, you need to go on Threads and copy the username in the ***Users*** unit of Visibrain.

If you want to add more users, you need to start a new line for every username you want to add.\ <br>

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2F2UmIcR7PaAAu9P1vupX6%2FCapture%20d%E2%80%99e%CC%81cran%202024-08-09%20a%CC%80%2016.09.07.png?alt=media&#x26;token=6b6aae1c-4a63-477f-9359-f7f9609a33b9" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Telegram" %}

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FPDvcSetdr0jvdr3F8mr9%2FCapture%20d%E2%80%99e%CC%81cran%202025-03-28%20a%CC%80%2013.48.50.png?alt=media&#x26;token=3df94c56-e2a0-4d11-941a-3bd0aed74a36" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Telegram channels, you need to go on Telegram and copy channel name in the ***channels*** unit of Visibrain.

If you want to add more channels, you need to start a new line for every channel name you want to add.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FFyBDsoju86ev6U16Ym4d%2FCapture%20d%E2%80%99e%CC%81cran%202025-03-28%20a%CC%80%2013.51.53.png?alt=media&#x26;token=3be493bb-4e1c-404b-b9e2-93b3dab77d70" alt=""><figcaption></figcaption></figure>

{% endtab %}

{% tab title="Bluesky" %}

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FakUIvdwODfqWn2jYaazd%2FCapture%20d%E2%80%99e%CC%81cran%202025-03-28%20a%CC%80%2013.47.52.png?alt=media&#x26;token=c4e0ff96-0ce4-4ac6-9bdc-c6d43d526fda" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Bluesky accounts, you need to go on Bluesky and copy the username in the ***Users*** unit of Visibrain.

If you want to add more users, you need to start a new line for every username you want to add.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2F8xuwd0eflKC8bjlMQbjk%2FCapture%20d%E2%80%99e%CC%81cran%202025-03-28%20a%CC%80%2013.50.11.png?alt=media&#x26;token=beaa6e8d-436b-4f5a-9aa5-d33c0e7986be" alt=""><figcaption></figcaption></figure>

{% endtab %}

{% tab title="LinkedIn" %}

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2Ffez9mmHQHHzSNbV0UAPY%2FCapture%20d%E2%80%99e%CC%81cran%202024-08-09%20a%CC%80%2015.56.50.png?alt=media&#x26;token=cb1ed94f-8396-4cfe-b462-e2799a019435" alt=""><figcaption></figcaption></figure>

\
In order to monitor LinkedIn companies or users, you need to go on LinkedIn and copy the page name that is written after in the URL : in the ***Users*** block if it's a person (a companies CEO for example), and in the ***Companies*** block if it's a companies LinkedIn page.\
\
If you want to add several companies and users, you need to start a new line for every company or user you add. <br>

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FSPmV1dGvPHgsI0QzB4O5%2FCapture%20d%E2%80%99e%CC%81cran%202024-08-09%20a%CC%80%2016.02.04.png?alt=media&#x26;token=d991099d-8063-41d5-bdde-99ee0520af15" alt=""><figcaption></figcaption></figure>

{% endtab %}
{% endtabs %}

## 🔎 Data analyze&#x20;

### a. Compare the activity of your competitors

In the [*Volume*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/explore/volume) section, you can compare multiple [*subtopics*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/filters-subtopics-and-filter-library), which can allow you to isolate a competitor and measure its share of voice across all competitors in the market.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FiifMY7fzzB7M7UIo5BRB%2FCapture%20d%E2%80%99e%CC%81cran%202023-07-10%20a%CC%80%2011.48.59.png?alt=media&#x26;token=20c986aa-939e-4422-9806-73d2181000dc" alt=""><figcaption></figcaption></figure>

### b. Rank your competitors according to different indicators

In the [*Users/Pages/Channel*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/explore/users-pages) section, you can classify your competitors according to their **audience** (number of followers), their **activity** (number of publications they posted) or their influence (engagement generated).

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FbKDt9t5Xyx8NEOuFvk8f%2FCapture%20d%E2%80%99e%CC%81cran%202023-07-10%20a%CC%80%2011.45.32.png?alt=media&#x26;token=abfc5d61-3f1c-4cd5-ac70-21fc70314e39" alt=""><figcaption><p>Four competitors sorted by retweets they have generated</p></figcaption></figure>

### c. See which of your competitors' communication topics work the best

In the [*Analytics*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/explore/content-analytics) section, you can access to the expressions and hashtags used by your competitors. The bigger the words are, the more engagement they have generated.

<div><figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FcgVOQ2Izadd2qY5WaP2a%2F1aeaa6e8-ef37-4eee-add2-948d7e9e927e_202307071144_202307101144_Expressions.png?alt=media&#x26;token=4746b956-81f0-48e9-bf51-136f690a4e16" alt=""><figcaption></figcaption></figure> <figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2F37LwBCIJmZNdTgEHmSBz%2F1aeaa6e8-ef37-4eee-add2-948d7e9e927e_202307071144_202307101144_Hashtags.png?alt=media&#x26;token=1918f857-2f56-422d-9bbb-8557e6fce2f3" alt=""><figcaption></figcaption></figure></div>

You also have the quantified details of each expression and hashtag.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FTDVDIsbWmoaWhvDGFE2B%2FCapture%20d%E2%80%99e%CC%81cran%202023-07-10%20a%CC%80%2011.54.53.png?alt=media&#x26;token=aaf1cfd6-c01a-4870-b302-0eee661ed54d" alt=""><figcaption></figcaption></figure>

### d. See your competitors' publications and the articles they pass on

You can access to all their posts, to stay informed of any news. You can choose a global view or a view by competitor by adding [*filters*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/useful-documents/list-of-operators-to-add-filters).

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FKNrIT7vy2wg63yQ6PyER%2FCapture%20d%E2%80%99e%CC%81cran%202023-07-10%20a%CC%80%2012.01.50.png?alt=media&#x26;token=3e1615cb-8dde-42c3-8016-b77882f8b346" alt=""><figcaption></figcaption></figure>

### e. See your competitors' communities

You can access to all the accounts that relay your competitors' publications. You can choose a global view or a view by competitor if you're adding [*filters*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/useful-documents/list-of-operators-to-add-filters).

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FoYTkvrr5GV3Die6i259j%2FCapture%20d%E2%80%99e%CC%81cran%202023-07-10%20a%CC%80%2012.06.13.png?alt=media&#x26;token=1b692079-1767-442a-999d-658f6bb37eb7" alt=""><figcaption></figcaption></figure>

## 💌  Information sharing&#x20;

### a. By mail, Slack or Telegram

You can set up different types of [alerts](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/alerts) :&#x20;

🔔 A real time alert as soon as a competitor speaks up

🔔 A real time alert as soon as a competitor makes the buzz on social media

📰 A regular report of your competitors' speeches

### b. In a smartboard

[*Smartboards*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/smartboards) allow you to easily track your competitors monitoring with data that updates in real time.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2Fx0Yfl0n1XrlxlndXgKhd%2FCapture%20d%E2%80%99e%CC%81cran%202023-07-10%20a%CC%80%2014.27.24.png?alt=media&#x26;token=a0da0640-85ff-4ecb-a680-8d2735a71fc6" alt=""><figcaption></figcaption></figure>

## 🚀 To go further

{% hint style="info" %}
To monitor your competitors, you can also watch what the other users are saying about them on social media. If you want to do this, you can go to the section [***brand monitoring***](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/use-cases/brand-monitoring).
{% endhint %}