# Analytics

## Overview

In this section, Visibrain is giving you languages, hashtags, expressions, and emojis the most used within you *Topic* and over the period of analysis you chose.

#### Get more information

Click on an item to apply an automatic *Filter* and see all related posts and KPIs.

#### Customize what you see

Click on the action button (three vertically aligned dots) to customize an item.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FIDnUCYXhf7CbPnfnkJgo%2Fimage.png?alt=media&#x26;token=8b522d3e-3098-4939-8ffe-6ef25b50d468" alt=""><figcaption></figcaption></figure>

#### Export what you see

Click on the action button (three vertically aligned dots) of a section to export it (CSV, GEXF and PNG are available) or to add it to a [*Smartboard*](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/smartboards).

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FW4kaILN4OojnnURSvCNq%2Fimage.png?alt=media&#x26;token=2b1d917a-44a8-4c7f-a626-0eff64879c37" alt=""><figcaption></figcaption></figure>

## Languages

All languages represented in your *Topic*'s posts are presented here in order of occurence. You can click on one of them to apply an automatic *Filter* and see all related publications and KPIs. The percentage represents the number of publications in that language out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FVDFC2QIZF9Bv3tCbija6%2Fimage.png?alt=media&#x26;token=147f01ce-151e-427c-af6f-b57237978df2" alt=""><figcaption></figcaption></figure>

*In this exemple, 23 200 messages have been posted in english during our period of analysis, and it represents 57,6 % of the total of posts.*

{% hint style="info" %}
In this part, X (formely Twitter) includes cases of non-detection of languages, which give you additional indications:&#x20;

*- Mentions only*\
*- Cashtags only*\
*- Hashtags only*\
*- Medias links only*\
*- Short text*\
*-* X (formely Twitter) *card only*\
*- Emojis only*

These elements indicate that it is not possible to determine the language of the tweet, but you can use them to isolate relevant tweets, or choose to remove them.
{% endhint %}

## Hashtags

All *Hashtags* included in your *Topic*'s posts are presented here in order of occurrence. You can click on one of them to apply an automatic *Filter* and see all related publications and KPIs. The percentage represents the number of publications with this hashtag out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FLsTuFoHaydmVBOleyoJZ%2Fimage.png?alt=media&#x26;token=a6db8531-0169-4555-993b-b6f5dba6a5b4" alt=""><figcaption></figcaption></figure>

*In this exemple, the hashtag* #sanofi *has been used 2 066 times during our period of analysis, and it represents 14,6% of the total of posts.*

## Expressions

All *Expressions* included in your *Topic*'s posts are presented here in order of occurrence. You can click on one of them to apply an automatic *Filter* and see all related publications and KPIs. The percentage represents the number of publications with this expression out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FwBsZi8tt3m0W1HwBBS8p%2Fimage.png?alt=media&#x26;token=e1b99650-7f1a-41c8-bdbf-a7dec8f760b4" alt=""><figcaption></figcaption></figure>

*In this exemple, the expression* prices *has been used 3 832 times during our period of analysis, and it represents 20,8% of the total of posts.*

## Mentions

**\[On X (formely Twitter), Instagram and TikTok]** All *Mentions* included in your *Topic*'s posts are presented here in order of occurrence. You can click on one of them to apply an automatic *Filter* and see all related publications and KPIs. The percentage represents the number of publications with this *Mention* out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FBZX6fXMHNCcHEySLWofo%2Fimage.png?alt=media&#x26;token=0787839d-13e1-4526-9609-dafe4248ba70" alt=""><figcaption></figcaption></figure>

*In this exemple, Sanofi's account has been mentionned 1 467 times during our period of analysis, and it represents 9,5% of the total of posts.*

{% hint style="info" %}
Please note that on X (formely Twitter), mentions also includes retweets.
{% endhint %}

## Countries

**\[On Facebook and Youtube only. On X (formely Twitter), countries are available on the** [**Demographics** ](https://help.visibrain.com/~/revisions/Sg0jEnRI9hg61KE4OFRP/platform/explore/..#demographics)**tab.]** All *Countries* specified on the Facebook pages and YouTube channels related to your *Topic* are presented here in order of occurrence. You can click on one of them to apply an automatic *Filter* and see all related publications, pages/channel and KPIs. The percentage represents the number of publications from this *Country* out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2Fz3ZryJJcQNuXlq1cOQxd%2Fimage.png?alt=media&#x26;token=ae037ebe-40b2-4f10-b2af-ddfb9cb9e3fe" alt=""><figcaption></figcaption></figure>

*In this exemple, 196 messages have been posted from an Indian page/channel during our period of analysis, and it represents 14,1 % of the total of posts.*

## Emojis

All *Emojis* included in your *Topic*'s posts are presented here in order of occurrence. You can click on one of them to apply an automatic *Filter* and see all related publications and KPIs. The percentage represents the number of publications with this *Emoji* out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2F47mXF29vLzCiGVog7uuy%2Fimage.png?alt=media&#x26;token=7c25decf-1aa5-40d8-abd6-4e6401e361c0" alt=""><figcaption></figcaption></figure>

*In this exemple, the Emoji* [*💉*](https://emojipedia.org/fr/seringue/)  *has been used 660 times during our period of analysis, and it represents 2 % of the total of posts.*

## Websites

All *Websites* shared in your *Topic*'s posts are presented here in order of occurrence. You can click on one of them to apply an automatic *Filter* and see all related publications and KPIs. The percentage represents the number of publications sharing this website out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FS0ttGT3fMxNh3OCICKb2%2Fimage.png?alt=media&#x26;token=9b8b5696-8cc0-439c-ace5-ad83bbbcb802" alt=""><figcaption></figcaption></figure>

*In this exemple, the Website NBCNews has been shared 4 441 times during our period of analysis, and it represents 19,1% of the total of posts.*

## Post and Content types

**\[On Facebook and Instagram only]** This section allows you to identify and analyse the most used type of post and content.

On Facebook, you have 6 different kind of post :&#x20;

* Link
* Photo
* Video
* Album
* Text
* Music

On Instagram you have 2 different kind of contents and 3 different kind of posts :&#x20;

Content :&#x20;

* Photo
* Video

Posts :&#x20;

* Feed
* Reels
* IGTV

All *Post Type and Content Type* represented in your *Topic*'s posts are presented here in order of occurrence. You can click on one of them to apply an automatic *Filter* and see all related publications and KPIs. The percentage represents the number of publications of this kind out of the total number of publications.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2F2xWBqwcKGfEfdTl0NxOl%2Fimage.png?alt=media&#x26;token=ca4278e0-03e3-420e-a958-e7d82a05335d" alt=""><figcaption></figcaption></figure>

*In this exemple,  44 344 links have been sharedduring our period of analysis, and it represents 87% of the total of posts.*

## Sentiment

The pie chart shows the dominant sentiment within your *Topic*.&#x20;

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FuqXRuuaM47c7i6L59Niu%2Fimage.png?alt=media&#x26;token=b997c22d-a0fc-46ba-9dfd-645ecf4cb02d" alt=""><figcaption></figcaption></figure>

*Sentiments* represented in your *Topic*'s posts are presented here in order of importance.&#x20;

The percentage represents the number of positive, neutral or negative posts out of the total number of posts.

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2Fefn1vkb2ZlOyxuIz4dJs%2Fimage.png?alt=media&#x26;token=21e3ef59-9156-4a62-99e6-f788c7c4ff04" alt=""><figcaption></figcaption></figure>

*In this exemple, 263 messages considered as positives have been posted during our period of analysis, and it represents 18,9 % of the total of posts.*

## <mark style="background-color:green;">Export data</mark>

You can export each *Analytics* tabs clicking on the action button (three vertically aligned dots).

<figure><img src="https://3627599965-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbfxQd0NPS3HPiroBm1%2Fuploads%2FKDX9HrjbykJmvq2uCZSq%2Fimage.png?alt=media&#x26;token=c58c590a-7715-445b-8636-938169972c56" alt=""><figcaption></figcaption></figure>