# Accounts monitoring

### 🔡  Topic creation

{% embed url="<https://youtu.be/iRaiQMFtx_M>" %}

The first thing to do is to identify your competitors accounts on social media and then, to configure your monitoring.&#x20;

#### ➡️ To integrate your competitors in your monitoring settings :&#x20;

{% tabs %}
{% tab title="X (formerly Twitter)" %}

<figure><img src="/files/lA1OAY43m80UdRpxOyFi" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Twitter accounts, you must go to Twitter and copy the name of the account that is written after the @ before you associate it with different operators ⬇️

<table><thead><tr><th>Operators</th><th>Use</th><th data-hidden></th></tr></thead><tbody><tr><td><strong>from:</strong> </td><td>To catch all the posts that have been published by a specific account. </td><td></td></tr><tr><td><strong>retweets_of:</strong></td><td>To catch all the retweets that are related to an account's posts. Without this operators, the retweets won't be classified by the number of retweets that have been generated. </td><td></td></tr></tbody></table>

Example of a panel of competitors from the banking sector :&#x20;

<figure><img src="/files/5abK6gp3ep45gdy7kwZy" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Facebook" %}

<figure><img src="/files/YfUwWiUvCNbcoPoq0ve5" alt=""><figcaption></figcaption></figure>

In order to monotor one or many Facebook pages, you need to go on Facebook and copy the page name that is written after the @ in the ***Pages*** unit of Visibrain.

If you want to add more pages, you need to return to line for every new page you add.&#x20;

&#x20;

<figure><img src="/files/tu9EJIm7DmYj3O6avdBR" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Instagram" %}

<figure><img src="/files/HP6zmdyh4AqTALUM9oaw" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Instagram accounts, you need to go on Instagram and copy the username in the ***Users*** unit of Visibrain.

If you want to add more users, you need to return line for every username you want to add.&#x20;

<figure><img src="/files/63kE6eP67VNhtlj4lV6T" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="YouTube" %}
In order to monitor one or many YouTube channels, you need to go on YouTube and research for the channel you want to monitor, in the search bar.&#x20;

When you're on the "HOME" section of the wanted channel, you can right-click with your mouse and click on "Display the source code of the page" or press **Ctrl+U** on your keyboard.&#x20;

A page as the one below will then display :&#x20;

<figure><img src="/files/cTCx3piGZQpbQdfubrU5" alt=""><figcaption></figcaption></figure>

You can press **Ctrl+F** on your keyboard to open the search field and type the key-word **externalid**, as below. You will then see the channel ID that you want to monitor. It will be displayed as a series of numbers and letters, in quote marks. \
You can then copy this ID (without the quote marks) and mention it in Visibrain in the ***Channels*** field.

If you want to add more channels, you need to return line for every new channel you want to add.&#x20;

<figure><img src="/files/Bf97bMm3zhWE9QgDXTc0" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="TikTok" %}
In order to monitor one or many TikTok accounts, you need to go on TikTok and copy the username (the one in the space) in the ***Users*** unit of Visibrain ⬇️

If you want to add more users, you need to return line for every username you're adding.&#x20;

<figure><img src="/files/pS3rlUsOj1yHZYRA71z2" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Threads" %}

<figure><img src="/files/oR0QdLWJwmQXCQRIkb6d" alt=""><figcaption><p><br></p></figcaption></figure>

In order to monitor one or many Threads accounts, you need to go on Threads and copy the username in the ***Users*** unit of Visibrain.

If you want to add more users, you need to start a new line for every username you want to add.\ <br>

<figure><img src="/files/0IKULPuJMdnSF4dmMIby" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Telegram" %}

<figure><img src="/files/7TvmrkfQ0RX7SM3tLcc9" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Telegram channels, you need to go on Telegram and copy channel name in the ***channels*** unit of Visibrain.

If you want to add more channels, you need to start a new line for every channel name you want to add.

<figure><img src="/files/PYDeXpbxvul4jX34g45x" alt=""><figcaption></figcaption></figure>

{% endtab %}

{% tab title="Bluesky" %}

<figure><img src="/files/xH8v3cs1Pl3OuE0u7zuT" alt=""><figcaption></figcaption></figure>

In order to monitor one or many Bluesky accounts, you need to go on Bluesky and copy the username in the ***Users*** unit of Visibrain.

If you want to add more users, you need to start a new line for every username you want to add.

<figure><img src="/files/wDGcwpWLmexzPhAwaM4U" alt=""><figcaption></figcaption></figure>

{% endtab %}

{% tab title="LinkedIn" %}

<figure><img src="/files/qlKtFRDvtv95E2B0QjVc" alt=""><figcaption></figcaption></figure>

\
In order to monitor LinkedIn companies or users, you need to go on LinkedIn and copy the page name that is written after in the URL : in the ***Users*** block if it's a person (a companies CEO for example), and in the ***Companies*** block if it's a companies LinkedIn page.\
\
If you want to add several companies and users, you need to start a new line for every company or user you add. <br>

<figure><img src="/files/QDsNC0yvzE2K3xinieu2" alt=""><figcaption></figcaption></figure>

{% endtab %}
{% endtabs %}

## 🔎 Data analyze&#x20;

### a. Compare the activity of your competitors

In the [*Volume*](/platform-guide/explore/volume.md) section, you can compare multiple [*subtopics*](/platform-guide/filters-subtopics-and-filter-library.md), which can allow you to isolate a competitor and measure its share of voice across all competitors in the market.

<figure><img src="/files/WRiANigRHQJ3fmXeS3F1" alt=""><figcaption></figcaption></figure>

### b. Rank your competitors according to different indicators

In the [*Users/Pages/Channel*](/platform-guide/explore/users-pages.md) section, you can classify your competitors according to their **audience** (number of followers), their **activity** (number of publications they posted) or their influence (engagement generated).

<figure><img src="/files/BZaI6GACTvA6DvuZHiLg" alt=""><figcaption><p>Four competitors sorted by retweets they have generated</p></figcaption></figure>

### c. See which of your competitors' communication topics work the best

In the [*Analytics*](/platform-guide/explore/content-analytics.md) section, you can access to the expressions and hashtags used by your competitors. The bigger the words are, the more engagement they have generated.

<div><figure><img src="/files/10ker6JDFrvgEljC4mqK" alt=""><figcaption></figcaption></figure> <figure><img src="/files/YP1vGOfydxJGP1gAVXCp" alt=""><figcaption></figcaption></figure></div>

You also have the quantified details of each expression and hashtag.

<figure><img src="/files/eqCTUH7zAuvov6PpmUMJ" alt=""><figcaption></figcaption></figure>

### d. See your competitors' publications and the articles they pass on

You can access to all their posts, to stay informed of any news. You can choose a global view or a view by competitor by adding [*filters*](/filters-and-helpful-documents/list-of-operators-to-add-filters.md).

<figure><img src="/files/29EP5sdH41bsWYsuDizT" alt=""><figcaption></figcaption></figure>

### e. See your competitors' communities

You can access to all the accounts that relay your competitors' publications. You can choose a global view or a view by competitor if you're adding [*filters*](/filters-and-helpful-documents/list-of-operators-to-add-filters.md).

<figure><img src="/files/83sBWqRHCiwIow5iY5Mc" alt=""><figcaption></figcaption></figure>

## 💌  Information sharing&#x20;

### a. By mail, Slack or Telegram

You can set up different types of [alerts](/platform-guide/alerts.md) :&#x20;

🔔 A real time alert as soon as a competitor speaks up

🔔 A real time alert as soon as a competitor makes the buzz on social media

📰 A regular report of your competitors' speeches

### b. In a smartboard

[*Smartboards*](/platform-guide/smartboards.md) allow you to easily track your competitors monitoring with data that updates in real time.

<figure><img src="/files/MjSdZISm27UnOEMO36Cr" alt=""><figcaption></figcaption></figure>

## 🚀 To go further

{% hint style="info" %}
To monitor your competitors, you can also watch what the other users are saying about them on social media. If you want to do this, you can go to the section [***brand monitoring***](/use-cases/brand-monitoring.md).
{% endhint %}


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